RunâD.M.C. Signed Hip Hop's First Endorsement Deal With Adidas - Beats, Rhymes & Lists
The 100 Best Rap Songs of All Time
TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed âMy Adidasâ at Madison Square Garden :
Interview // D.M.C. Talks adidas | Complex
Why Adidas chose rap and Raftaar to unite fans and cheer on Team India for ICC
Sneakerhead - Run DMC's - Image 14 from Hip Hop Fashion: From Adidas to Givenchy | BET HipHop Awards
The History and Legacy of the Run-DMC adidas Partnership
adidas TV Spot, 'Chapter 01: Remember The Why' Song by Alton Ellis - iSpot.tv
I still think about the adidas commercial alot. Yall think this was a full song or just made for the ad? : r/playboicarti